As our organization has grown, we’ve discovered the importance of defining the core values that make up our culture, our brand, and our customer focus.

As a manufacturing company of ice machines, we also remember in our deep heart that QUALITY IS THE LIFELINE of our product. Not only we remembering this motto in heart, but also root this in our spirit. Only being rooted that we can always be responsible to our client, and to ourself as well.

In some regard, we are a service company either. Not only we supply quality product, but also we give QUALITY SERVICES. Only through our quality services that our client can feel the responsibility of us, also they feel safe and comfortable when they cooperate with Shining Fish Technology.


We firmly believe that our success is built on a foundation of these shared values. Not only we want to get success, but we will help our client to get success as well.

Our vision

Our vision is to be the customer’s first and best choice in the products and services we provide. We want to help all our customers make their lives and businesses better with products and services that are tailored to their needs.

Our Values

Customers are at the center of everything we do – and that is reflected in our company’s vision and values. While our vision defines our destination, our core values serve as our roadmap, guiding our actions for the benefit of all of our stakeholders.

We commit to create ways to help customers thrive in a changing world. To do this we must live our brand values:

   Trustworthy – we do what we say we will

    Professional – we know much

    Inspiring – we create new possibilities

    Straightforward – we make things clear

    Heart – we believe in what we do